Michelle Atkins

Marketing Manager

Role
Marketing Manager - Magnolia Green at Istar
Location
Richmond, VA, US
LinkedIn followers
500 followers

About Michelle Atkins

Talented, results-producing professional with a proven record of accomplishment in planning and leading marketing strategies in support of business goals and objectives. Expertise in directing the creation of marketing tools and steering the execution of marketing and business plans. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts. Expertise in event planning and tradeshow coordination.

Experience

  1. Marketing Manager - Magnolia Green

    Istar

    Sep 2014 — Present · Richmond, VA, US

    Develops and executes marketing strategies on all channels to increase brand awareness and drive sales for the community. Ensure the community is communicating the right message to attract prospective buyers. Manage day-to-day marketing efforts and budget. Conduct market research. Work with advertising and marketing consulting partners as needed to update and produce materials. Responsible to ensure website is updated with accurate community and builder information. Responsible for community marketing signage. Plan and manage various events to support the marketing of the community. Serve as the point of contact for the various builders to ensure they are equipped to educate homebuyer prospects about Magnolia Green. Serve as the community point of contact for prospective homebuyers to educate them about Magnolia Green and guide them to our builder reps accordingly. Update senior leadership on the progress of marketing activities and reporting the weekly sales and traffic results.

Skills

  • Business Development
  • Real Estate
  • Marketing Strategy
  • Management
  • Real Estate Transactions
  • Title Insurance
  • Sales
  • Strategic Planning
  • Online Marketing
  • Executive Management
  • Marketing
  • Event Planning
  • Leadership
  • Advertising

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