Michelle Arum Chung

Director of Social Media @Alpha Phi International Fraternity

Cambridge, MA, US

Member of the Marketing Department and attends all department meetings.• Develops and directs the social media plan for the chapter.• Ensures member’s social media complies with the brand identified by the Marketingand Membership Recruitment Departments and is used to drive the brand to reachpotential new members.• Manages the chapter’s paid and organic social media strategies.• Manages Assistant Director of Social Media and Content Development Committee.• Oversees all content creation and social media calendar development to ensure it isin alignment with the brand and content strategies.

Presbyterian Christian School

High School Diploma

Harvard University

Bachelor's degree