Michelle Ardizone
Director, Growth Marketing @Direct Wines, Inc.
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WORK HISTORY
Director, Growth Marketing @Direct Wines, Inc.
EDUCATION
Marymount College in Tarrytown, NY
Bachelor of Science
SKILLS
ABOUT MICHELLE ARDIZONE
With over 15 years of experience in consumer marketing, I am a seasoned professional who drives success for direct-to-consumer (D2C) brands. I am a results-driven marketing professional with a proven track record of driving revenue and market share. Leveraging a strategic blend of data-driven insights, innovative multi-channel marketing strategies, and cross-functional collaboration, I have consistently exceeded growth targets. Adept at implementing and optimizing scalable performance marketing campaigns to ensure maximum ROI and strong customer LTV with a discipline in a/b testing and attribution. Demonstrated leadership in building and mentoring high-performing teams to execute integrated marketing initiatives.My core competencies include- Building & scaling customer growth strategies- Delivering customer CAC & LTV targets- Creating high-impact marketing campaigns- Optimizing subscription/membership marketing initiatives- Employing data-driven insights in audience development- Developing budgets- Managing P & Ls- Collaborating cross-functionally to win in executionI am passionate about creating engaging and personalized customer experiences that generate revenue, increase loyalty, and enhance brand awareness.
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