Michelle Anderson

Senior Director Channel Growth & Loyalty Strategy & Design @Sysco

Build and Lead the teams and growth strategies across all digital channels of business to include Paid Social, SEM, SEO, Display, Social media, Email, Web, and personalized direct-to-customer marketing promotions to drive customer acquisition, engagement, and retention. Own the vision, strategy, execution and lead a high-performing team to drive the evolution of Sysco\'s new Loyalty program to achieve growth targets and deepen customer engagement.