Michelina Teti
Department Lead, Influence @We Are Social
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WORK HISTORY
Department Lead, Influence @We Are Social
Toronto, ON, CA
EDUCATION
Carleton University
Bachelor of Journalism, Journalism and Women & Gender Studies
Syracuse University
Advanced Social Media Strategy, Social Media Communications, SI Newhouse School of Public Communication
ABOUT MICHELINA TETI
I’m a strategic marketer and storyteller with strong operational chops, known for driving meaningful change and delivering impactful results.Over 14 years at lululemon, I led innovative marketing campaigns and built social and content strategies grounded in cultural relevance. As Director of Social & Content, I led integrated campaigns, launched the brand’s TikTok channel, and scaled cross-functional collaboration—streamlining workflows, unlocking social-first creative, and leveraging social listening to inform business strategy.Over the past year at We Are Social, I led a high-performing influencer team before moving into a new role as the Head of Client Service. Today, I bring a blend of client and channel expertise—partnering closely with clients to deliver integrated marketing solutions, strengthen operations, and connect social, influencer, and broader campaign strategies to drive stronger business outcomes.Passionate about building strong brands, shaping impactful storytelling, and creating environments where teams can do their best work.
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