Michele Wiggins King

About Michele Wiggins King

I\'m a data quality and governance professional with 15+ years of hands-on experience in…

Experience

1. Sr Director, Consumer Data Strategy - Entity Resolution

   Fiserv

   Apr 2024 — Present · Alpharetta, GA, US

   In this role, I am leveraging Fiserv’s rich identity and consumer transactional data to build out a world-class set of consumer assets. As I have extensive experience building and managing consumer profiles, I am curating Fiserv’s data assets by stitching together disparate data across multiple platforms. I develop and deliver the overall consumer data strategy, multi-sourced data roadmaps, business and functional requirements for enabling technologies and quality standards for the data assets. I also drive the tactical execution of the Fiserv vision by collaborating with business partners in enterprise product, technology, legal, data operations and data enablement.Specific responsibilities include:• Build, evolve and manage Fiserv’s Consumer 360 Multi-sourced Data Asset. Ensure data quality through the building and monitoring of key KPI’s and improvement plans. • Drive business, functional and related technical requirements for persistent keying capabilities, ensure timely delivery of phased functionality. Model and analyze outcome data leading to coding changes required to adapt to nuanced data elements. • Collaborate with business sponsors to understand customer and market needs across the enterprise and create, manage and execute an aligned and prioritized enterprise data roadmap. • Identify, write queries to extract and analyze internal/external data to make hypothesis-driven conclusions relative to value and importance of targeted data sources. Collaborate with analytic and product management resources to ensure alignment. • Write detailed functional and technical specifications and lead technical design discussions related to the creation of a comprehensive consumer data asset, comprised of data elements such as PII, SPII, contact, device and behavioral. • Establish and ensure achievement of data quality objectives across persistent keying technology and curated data assets

Education

• Georgia State University - J. Mack Robinson College of Business

  Master of Business Administration - MBA, Marketing Analytics

• North Carolina State University

  BS, Electrical Engineering