Michele Ryan

About Michele Ryan

Marketing executive focused on driving growth through integrated corporate and product marketing. I partner with product, sales, and leadership teams to translate business goals into strategies that build brand awareness, shape customer preference, and generate demand.Data-driven and creatively minded, with a focus on operational excellence and integrating emerging AI tools to enhance marketing workflows, insights, and performance.

Experience

1. Director of Marketing and Communications

   Party Rental Ltd

   Jun 2018 — Present · New York, NY, US

   Lead enterprise marketing strategy and operations, overseeing integrated campaigns, corporate events, and brand growth initiatives. Partner closely with Sales to support regional revenue growth and expand market presence across the Northeast.• Go-to-Market & Product Marketing: Lead launch strategy, positioning, merchandising, digital content, video production, and integrated campaign rollout for new product lines.• Demand Generation: Develop integrated programs across digital, social, email, and paid channels to drive customer acquisition and pipeline growth.• Strategic Partnerships & Experiences: Collaborate with clients, venues, and industry partners on branded content, product showcases, and experiential marketing initiatives.• Marketing Operations & Performance: Direct budget planning, forecasting, campaign analytics, and ROI reporting.• Corporate Communications: Contribute to executive messaging and internal digital communications that support organizational alignment.

Education

• Kean University

  Bachelor of Science, Management Science & Marketing, Marketing

• Institute of Culinary Education

  Culinary Arts Diploma

  2001 — 2001

Skills

• Marketing
• Html
• Training
• New Business Development
• Public Relations
• Business Strategy
• E-Commerce
• Jira
• Workfront
• Market Planning
• Negotiation
• Marketing Management
• Market Analysis
• Email Marketing
• Salesforce.com
• Brand Development
• Marketing Research
• B2b Marketing
• Market Research
• Account Management
• Integrated Marketing
• Sales Process
• Event Planning
• Strategic Planning
• Sales
• Lead Generation
• Google Analytics
• Media Planning
• Digital Marketing
• Trade Shows
• Crm
• Wordpress
• Brand Management
• Social Media Marketing
• Marketing Strategy
• SEO
• Sales Operations
• Customer Retention
• Competitive Analysis
• Online Advertising