Michèle Ovalle
Client Services @Rain
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WORK HISTORY
Client Services @Rain
I lead integrated and performance marketing efforts for a major healthcare client, managing complex, high-volume campaigns that consistently exceed sales goals and earn our team quarterly performance bonuses.Our work is rooted in direct mail as the primary driver, and strategically supported by a diverse media mix: paid search, paid social, native, linear TV, CTV, print, and out-of-home. Each quarterly campaign is built on a robust learning agenda designed to optimize results, refine targeting, and drive continuous improvement.This role requires precision, stamina, and vision. I’m known for leading cross-functional teams with clarity and grace, keeping everyone aligned and motivated; even under high pressure and tight timelines. From insight to execution, I bring excellence to every touchpoint. If my name is on a project, you can trust it’s being delivered with intention, rigor, and results.
EDUCATION
Universidad APEC
Bachelor, Advertising
Hult International Business School
Master, Digital Marketing
Lycee Francais de Saint Domingue
Economics and Social Sciences
SKILLS
ABOUT MICHÈLE OVALLE
With 12+ years in advertising agencies, I’m a client strategy leader passionate about turning data and insights into high-performing, integrated marketing campaigns. I specialize in performance marketing across channels like direct mail, paid search, paid social, digital display, CTV, linear TV, print, and out-of-home; bringing strategy, creative, and execution together to drive real business results.From healthcare to financial services, CPG to telecom, I’ve led full-funnel marketing strategies that consistently exceed KPIs and deliver strong ROI. I thrive at the intersection of data and creativity; constantly asking what makes people click, how we optimize the journey, and what offer/channel/message mix will truly move the needle.Known for being calm under pressure and clear in direction, I’m a team-first leader who brings energy, structure, and excellence to everything I touch. Whether I’m building a learning agenda or mapping a customer journey, I’m driven by results, rooted in strategy, and inspired by the challenge.
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