Michèle Ovalle

About Michèle Ovalle

With 12+ years in advertising agencies, I’m a client strategy leader passionate about turning data and insights into high-performing, integrated marketing campaigns. I specialize in performance marketing across channels like direct mail, paid search, paid social, digital display, CTV, linear TV, print, and out-of-home; bringing strategy, creative, and execution together to drive real business results.From healthcare to financial services, CPG to telecom, I’ve led full-funnel marketing strategies that consistently exceed KPIs and deliver strong ROI. I thrive at the intersection of data and creativity; constantly asking what makes people click, how we optimize the journey, and what offer/channel/message mix will truly move the needle.Known for being calm under pressure and clear in direction, I’m a team-first leader who brings energy, structure, and excellence to everything I touch. Whether I’m building a learning agenda or mapping a customer journey, I’m driven by results, rooted in strategy, and inspired by the challenge.

Experience

1. Client Services

   Rain

   Mar 2024 — Present

   I lead integrated and performance marketing efforts for a major healthcare client, managing complex, high-volume campaigns that consistently exceed sales goals and earn our team quarterly performance bonuses.Our work is rooted in direct mail as the primary driver, and strategically supported by a diverse media mix: paid search, paid social, native, linear TV, CTV, print, and out-of-home. Each quarterly campaign is built on a robust learning agenda designed to optimize results, refine targeting, and drive continuous improvement.This role requires precision, stamina, and vision. I’m known for leading cross-functional teams with clarity and grace, keeping everyone aligned and motivated; even under high pressure and tight timelines. From insight to execution, I bring excellence to every touchpoint. If my name is on a project, you can trust it’s being delivered with intention, rigor, and results.

Education

• Universidad APEC

  Bachelor, Advertising

  2007 — 2011

• Hult International Business School

  Master, Digital Marketing

  2011 — 2012

• Lycee Francais de Saint Domingue

  Economics and Social Sciences

  1992 — 2007

Skills

• Digital Strategy
• Integrated Marketing
• Advertising
• Marketing
• Online Marketing
• Creative Strategy
• Social Media Marketing
• Market Research
• Digital Marketing
• Online Advertising
• Google Analytics
• Strategic Communications
• Multicultural Marketing
• Customer Relations
• Social Media
• Marketing Strategy
• Graphic Design
• Account Management
• Marketing Communications