Michele Olivier
Complex Director of Sales and Marketing @Sonesta Resorts Sint Maarten
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WORK HISTORY
Complex Director of Sales and Marketing @Sonesta Resorts Sint Maarten
Miami-Fort Lauderdale, FL, US
Contracted to provide guidance to the Sales, Marketing and Revenue team and re-establish the successful organization we had post-covid. I am thrilled to be back with this amazing group!6-year metrics: Revenue/RevPar +92% from 55% growth in ADR and 24% Occupancy
EDUCATION
Johnson & Wales University
Bachelor's degree
Johnson & Wales University
Masters
SKILLS
ABOUT MICHELE OLIVIER
Michele Olivier has been promoting the most progressive and popular resorts and destinations to worldwide markets for two decades. She has been a brand steward, growing portfolios for Intercontinental Hotels Group, Marriott, Hilton and select boutique resort collections throughout the Caribbean and USA. Credited with launching the lifestyle brand of Jewel Resorts for Aimbridge Hospitality, Olivier curated luxury enhancing experiences and achieved an award-winning reputation for the collection as a leading all-inclusive, supported by a best-in-class sales and marketing team. Overseeing comprehensive global sales teams, she spearheaded opening international sales and central reservations offices, seamlessly integrating the sales, marketing and revenue operations. Adept at managing and motivating geographically and culturally dispersed staff, Olivier has fostered champion sales teams reaching deep into buyer markets globally. Reinforced by a network of extremely talented advertising, PR and creative support, she conceived innovative multi-faceted digital and off-line marketing programs that immediately impacted top-line results and were honored by IHG and HSMAI. She played an integral leadership role in the execution of strategic partnerships with auto makers, airlines and retailers to support the launch of new brands and properties. Schooled by the best and brightest branders, she enjoys a distinguished record of achievement in revenue management where she built systems for collecting data, forecasting, displacement, account tracking, CRM, and competition analysis; adding refinements and setting standards put to use by brands and management companies alike. Olivier holds a Master’s degree in Hospitality from Johnson & Wales, with summa cum laude distinctions.
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