Michele Merrell

About Michele Merrell

Michele Merrell is a senior level global Marketing and Communications executive with increasingly responsible roles in domestic and international geographies. She has significant strengths in both B2B and B2C marketing in public and privately held organizations, as well as IPO environments and start-up companies. She is an effective change agent with proven ability to grow market share, build brand relevance and improve corporate image within various stakeholder groups. Michele\'s specialties include: global and domestic marketing strategy, branding, public relations, digital marketing, social media, demand generation, customer and influencer engagement, online, SEM/SEO, web development, product launches, partner marketing, business development, corporate communications, media relations, public affairs, investor relations, customer communications, crisis communications, reputation management, thought leadership/messaging, cause marketing, corporate social responsibility and event management.Michele was distinguished as one of South Florida\'s Business Women of Influence by the South Florida Business Journal, and was also named by Diversity Journal as one of their senior-level \"Executive Women to Watch.\" She was the recipient of the Florida Achievement Award from the Florida Commission on the Status of Women, a part of the Attorney General\'s office. She is the recipient of the March of Dimes Women of Distinction in 2020. She has won numerous other awards for her business and marketing communications acumen.

Experience

1. Board of Directors, Cable Bahamas

   Cable Bahamas Ltd

   Dec 2014 — Present · Nassau, BS

   Appointed to the Board of Directors for publicly held Cable Bahamas Ltd (BISX: CBL), and its subsidiaries Summit Broadband and Aliv. Cable Bahamas is a telecommunications and technology provider of diverse products such as voice, video and data center services to the Bahamas. Summit Broadband, also a telecommunications provider, offers phone, high-speed internet, cable and data transport services to both commercial and residential customers. In 2016, Cable Bahamas launched its new 4GLTE mobile operator subsidiary, Aliv, which provides cellular service across the Bahamas. • Chair, Corporate Governance & Nominating Committee, 2017 - present• Chair of Technology & Innovation Committee, 2024 - present• Member of HR & Compensation Committee, 2014 - present• Member of Audit & Risk Committee 20••••24

Education

• Everest University

  Masters in Business Administration, International Business

  2007 — 2010

• University of Wisconsin-Stevens Point

  Bachelor's degree, Marketing Communications

Skills

• Marketing
• Marketing Strategy
• Product Marketing
• Trade Shows
• Public Affairs
• Web Development
• SEO
• Strategic Planning
• Investor Relations
• Reputation Management
• Corporate Branding
• Social Media
• Analytics
• Public Relations
• Internal Communications
• Media Relations
• Go-to-Market Strategy
• Management
• Strategy
• E-Commerce
• Social Media Marketing
• Strategic Partnerships
• Online Advertising
• Global Media Relations
• B2b
• Cause Marketing
• Sales
• Product Launch
• Leadership
• Brand Development
• Corporate Social Responsibility
• Brand Developement
• Multi-Channel Marketing
• Customer Communication
• Advertising
• Integrated Marketing
• Telecommunications
• Product Development
• B2b Marketing
• Event Management