Michele Mehl

About Michele Mehl

For over 20 years, I’ve crafted and executed go-to-market product and communication strategies for founders of disruptive technology companies. What I’ve learned: data-driven messaging that reflects the customer’s voice is everything.I’ve co-founded companies and built strategies across communication, product, sales, and PR for numerous startups. I know what it takes to launch a new product and what drives long-term traction. At the heart of every successful launch is a compelling “why” story! It’s the product, the customer, the company, and the founder. That’s where I thrive: developing the narrative and executing the strategy that moves a company from startup to market leader.As co-founder and CEO of Excy, which creates portable home physical therapy bikes, I focused on a deeply underserved audience: people with underlying health conditions, injuries, and disabilities. Since launching in 2015, we have sold thousands of units to consumers, hospitals, professional athletes, and physical therapy clinics.At Buzz Builders, a public relations agency I co-founded, I partnered closely with early-stage founders to position their startups as category leaders in industries ranging from e-commerce and software to hardware, fitness, lifestyle, and venture capital.Specialties: • Content Marketing Strategy & Execution • Customer-Centric, Data-Driven Messaging • Product-Market Fit & Launch Planning • Go-To-Market Strategy • Public Relations & Media Outreach • Multi-Channel Marketing • Organic Growth Hacking • Project Management • Customer Engagement & SuccessI’m passionate about bringing breakthrough products to market. My mission is to ensure they are seen, supported, and become the new standard in their industries.

Experience

1. CEO and Exec Comms

   Amazon Web Services (AWS)

   Aug 2025 — Present · Seattle, WA, US

Education

• University of the Pacific

  Bachelors, Communications

  1991 — 1995