Michele McLaughlin Zwiebel
VP Creative Director of Copy @Deerfield Group
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WORK HISTORY
VP Creative Director of Copy @Deerfield Group
EDUCATION
Loyola University in Maryland
Bachelor of Arts
ABOUT MICHELE MCLAUGHLIN ZWIEBEL
I am an experienced Creative Strategist in the healthcare marketing and advertising industry. I have worked with healthcare brands in many disease categories including oncology, HIV, men’s health, allergies, dermatology, sleep, diabetes, rare diseases, pain, and migraine management. I also have experience in many wellness categories including sunscreen, vitamin supplements, weight loss, and CBD treatments. I specialize in collecting and illuminating customer insights, managing and inspiring creative teams, creating digital and social strategies, storytelling, and content strategy. My experience working for a breast cancer non-profit afforded me the privilege of interviewing hundreds of women with breast cancer and their doctors and nurses. It made me obsessed with true customer engagement and a catalyst for authentic brand experiences.
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