Michele Lauer
Empowering CPG Brands with Data-Driven Insights | Category Management & Shopper Marketing Expert | Strategic Leadership
- Role
- VP, Customer Insights at Califia Farms
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Michele Lauer
I help CPG brands thrive in competitive markets, gain shelf space and increase their sales by 20%+. With 20+ years of expertise in the CPG industry, including key roles at Albertsons, Anheuser-Busch, and RecorGroup, I\'ve consistently driven significant sales growth for brands. Together, we\'ll ensure your brand not only resonates with both retailers and shoppers, positioning it for scalable, long-term success at retail. Throughout my career, I have successfully- Consulted with clients to decipher intricate patterns and trends, uncovering valuable intelligence about target audiences, anticipating their needs, and tailoring products and services accordingly- Driven revenue growth and strengthened key retailer relationships through a focus on category insights, business intelligence, and strategic consultancy- Led teams and companies to increase client partnerships and retailer engagement across brokerage, retail, and manufacturing roles.Key Roles- Owner of Lauer Insights, LLC- VP of Insights and Analytics and Director of Analytics at RecorGroup (20••••24)- Director of Category Leadership at Anheuser-Busch- Director of Marketing and Director of Shopper Marketing at Albertsons Companies- Director of Sales, Marketing, Digital, and Print Media at AdAmigoMy expertise spans loyalty, panel, and sales data (Symphony AI, 84.51, NielsenIQ, Circana, Numerator), helping clients decode patterns and trends to anticipate consumer needs.Certifications- Principals of Marketing Research from The University of Georgia- Food Executive Program from Cornell UniversityI am passionate about using data to connect brands with consumers and drive business success.
Experience
VP, Customer Insights
Aug 2025 — Present
Education
University of Idaho
B.S., Marketing, Spanish, International Business
1999 — 2003
Skills
- Ac Nielsen
- Shopper Marketing
- Market Planning
- Project Management
- Brand Management
- Marketing Strategy
- Marketing Research
- Customer Insight
- Analytics
- Analysis
- Digital Marketing
- Consumer Products
- Online Advertising
- Market Research
- Spectra
- Training
- Management
- Iri
- Marketing
- Competitive Analysis
- Strategic Planning and Develpment
- Consumer Behaviour
- Social Media Marketing
- Data Analysis
- Comscore
- Us Hispanic Market
- Nielsen
- Lead Generation
- Category Management
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