Michele L.

About Michele L.

With over 15 years of marketing experience in the food and beverage industry, I am a…

Experience

1. Marketing Director

   Pokeworks

   Oct 2022 — Present · Irvine, CA, US

   Brand Experience that establishes and elevates Pokeworks premium position as the world’s leading fast casual poke brand is delivered through thought leadership that defines the brand; identifying, developing and implementing Pokeworks Brand Guidelines; and leading the creation and use of brand assets consistently across channels and customer touchpoints. Planning and Development of a Marketing Calendar that deepens engagement, increases guest conversion and frequency, and ensures a consistent experience across locations, channels, partners and stakeholders. Leading the Creation and Implementation of High-Impact, Efficient In-Store Merchandising that increases store sales and profitability through effective, well-packaged programs and kits that are “out-of-the-box” easy for franchise owners to execute, processes and education that achieve consistent results through operations. Detail-focused Ownership of Marketing Campaigns that minimizes or eliminates errors and omissions through comprehensive planning, consistent quality control, and relentless follow-up. Source and Apply Insights and Feedback from guests, operators and other stakeholders to consistently improve programs, policies, processes, team behavior, and business results. Proactively Coach, Manage and Mentor marketing associates, franchise owners, and other departments on effective and impactful marketing practices to maximize awareness, knowledge and capability.

Education

• Colorado State University

  Double-Major/Mass Communications & English

  1994 — 1997

• Colorado State University

  International Business/Trade/Commerce