Michele Janezic

About Michele Janezic

Passion for building relationships, storytelling, and brand development. Consulting for Marketing, Brand Development, Buying and Wholesale Sales. Following five years running an eponymous apparel company, worked as Unionmade Women\'s first Brand Director/Buyer, establishing a women’s multi-label, brick & mortar/e-commerce store. For over four years, successfully planned, sourced, merchandised and developed strong relationships with 90+ brands; including RTW, footwear, accessories, apothecary and home. Upon moving to New York in 2015, was the N. America Brand Manager for Samuji, responsible for launching their first US based store in NY. Following this experience, Head of Women\'s Sales at Williamson Showroom, overseeing multiple advanced contemporary lines working with buyers at both major/specialty stores in the US and abroad.

Experience

1. Brand Director

   Umber & Ochre

   Feb 2019 — Present

   Direction of brand strategy + positioning, creative, marketing, copywriting, website overhaul, seasonal collection development and merchandising and sales. Content strategy and digital storytelling for all marketing initiatives. Design, merchandising and planning of women’s collection.

Education

• Apparel Arts

  Certification, Patternmaking & Design

  2002 — 2006

• Spiritual Psychology School

  Certification

• Saint Mary's College of California

  BA, Communications

  1994 — 1998

• The Embody Lab

  Certification, Breathwork & Movement

• Renaissance Entrepreneurship Center

  Certification, Business Planning

  2006