Michele Hedden
Marketing Professional
- Role
- Marketing Manager at 360 Ai Emarketing
- Location
- Glen Ellyn, IL, US
- LinkedIn followers
- 500 followers
About Michele Hedden
Digital marketing management professional with over 15 years of experience working with…
Experience
Marketing Manager
Jan 2013 — Present · Chicago, IL, US
Implemented strategic goals for marketing campaigns for various businesses with budgets up to $1M; served as project manager, leading a team of creative and technical staff•Directed the development and execution of online and direct marketing campaign management and new product development•Developed strategic programs to increase customer engagement •Studied competition, market, and industry data and adapted sales plans in response to evolving market conditions•Developed and maintained relationships with important customers and key decision makers to continually promote clients’ brands•Expert in the technical, conceptual and content development of sales-driving collateral•Proven ability to drive record-high marketing campaign response rates and execute successful product launches•Analyzed and developed the category product and marketing strategy to ensure constant growth and evolution•Successfully expanded the marketing reach of products into emerging digital and online platforms •Cultivated team sales trainings with an emphasis on digital technology and new selling trends resulting in increased sales of 15%
Skills
- Web Marketing
- Project Management
- Strategy
- E-Commerce
- Forecasting
- Product Launch
- Brand Development
- Social Media
- SEO
- Negotiation
- Marketing Management
- Product Management
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Retail
- Direct Marketing
- Web Analytics
- Marketing Strategy
- Integrated Marketing
- Business Strategy
- Strategic Marketing
- Competitive Analysis
- Creative Direction
- Marketing
- New Business Development
- Creative Strategy
- Leadership
- Digital Marketing
- Concept Development
- Market Planning
- Sem
- Product Launches
- Blogging
- Advertising
- Process Improvement
- Market Research
- Strategic Planning
- Brand Architecture
- Sourcing
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