Michele Darderi
Director of Marketing Bu Bakery @GEA Group
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WORK HISTORY
Director of Marketing Bu Bakery @GEA Group
Verona, IT
EDUCATION
Università degli Studi di Padova
Laurea Economia e Commercio, Economics/Marketing
SKILLS
ABOUT MICHELE DARDERI
As a Marketing Director, I specialize in transforming insights into strategies that drive growth, competitive advantage, and long term customer value.I combine a data centric mindset with a strategic, people focused leadership style, ensuring that every marketing action is both analytically grounded and organizationally aligned.I am always eager to experiment with and assess the efficiency and effectiveness of new marketing tools, especially those offering opportunities in digital innovation and AI.My expertise includes:• Developing and executing integrated marketing strategies across international and matrix organizations• Transforming complex market research and competitive analysis into clear business direction• Managing cross-functional teams and leading organizational change with empathy, clarity, and trust• Navigating large-scale structures and workflows, connecting silos, and fostering collaboration• Building strong global relationships and operating confidently in multicultural environments• Delivering operational excellence through robust planning, prioritization, and disciplined processes• Managing brand identity rationalization and transition, ensuring consistency and alignment throughout the process and facilitating cultural change.I thrive where strategy meets execution— connecting stakeholders, clarifying priorities, and turning complexity into actionable plans that deliver measurable impact.
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