Michele B.
Director Yotilla @Exasol
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WORK HISTORY
Director Yotilla @Exasol
Duisburg, DE
Owned and executed the global go-to-market (GTM) strategy – Defined roadmap, messaging and outreach, resulting in three market launches and full sales readiness within 3 months. Increased qualified customer engagements by 50 % through value-based outbound prospecting and tailored demo workflows – leading to higher product adoption and shorter deal cycles. Closed strategic B2B deals personally, applying MEDDIC and stakeholder mapping – directly contributed to exceeding revenue targets and validating product-market fit. Formed tech partnerships and channel alliances to scale reach and credibility – shortened sales cycle and enabled co-marketing opportunities. Boosted team performance by >20 % through pipeline coaching, KPI tracking and CRM-driven forecasting –aligned sales, marketing and product on key revenue metrics.
EDUCATION
AKAD Fachhochschule Leipzig
Bachelor of Arts - BA, international economics
ABOUT MICHELE B.
Senior Sales Executive with two decades of experience scaling SaaS and IT businesses across EMEA. Proven track record in building new markets from the ground up and driving sustainable business growth (→ €20M). Expert in GTM strategy, enterprise sales, and long-term account growth, with achievements in expanding major key accounts from pilot projects to enterprise-wide adoption. Recognized for combining strategic vision with hands-on execution, consistently exceeding quotas and closing multimillion-euro deals. Skilled in building and leading high-performing teams (3 to 20+), implementing MEDDIC/MEDDPIC, and establishing scalable sales processes for predictable growth. Strong experience across both large corporations and small and medium-sized enterprises in the DACH region. Fluent in English and German, valued for turning complexity into clarity and building trusted, long-term relationships at all hierarchical levels.\"If you can’t sell yourself, you can’t sell anything.\" GTM Strategy | Enterprise & Midmarket Sales | MEDD(P)IC | AI-Powered Selling | C-Level EngagementIf you’re scaling something ambitious and want someone who’s done it – from 0 to growth – let’s connect.
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