Michele Bartram

About Michele Bartram

PROFILE: Senior digital transformation executive in Customer Experience, Integrated Marketing, Digital Communications and eCommerce with proven success in building and running multiple Top 30 Internet divisions of up to $500M in sales with 8-figure budgets. Combines integrity, humor, and a motivational, collaborative leadership with innovation and deep cross-functional expertise. Experienced in both traditional and online marketing as well as product development, merchandising, content, design, technology, fulfillment and customer care. Fluent in Spanish.Opinions are my own. INDUSTRIES and WEB SITES>GOVERNMENT: Census.gov, 2020Census.gov, Business.usa.gov, Bookstore.GPO.gov and USMint.gov as well as worked with state, provincial, regional and federal/ national government clients in the U.S. and Europe.>FASHION & JEWELRY; Luxury, Jewelry & Collectibles: Kenneth Cole, Calvin Klein Underwear, Chadwicks (#25 site), Jessica London, Woman Within (#1 women’s e-tail), MetroStyle.com, LaRedoute.com, Roamans.com, PlusBoutique.com, KingSizeDirect.com, SearsBigandTall.com, SearsSmartChoice.com, SearsWomansView.com, Reeds.com, USMint.gov (#30 site).>HOUSEWARES / GIFTS / BABY-MATERNITY / KIDS-EDUCATION: CollectionsEtc.com, BrylaneHome.com, iBaby.com, iMaternity.com; USMint.gov/kids,(#36 kids’ site).>COMMUNITY & SHOPPING PORTALS / REAL ESTATE: iVillage.com (#19), iVillageshopping; Astrology.com; CENTURY21 Action.More Specialties: Government, Health, Environmental, Technology & Consulting with US & EU Gov’ts & industry. Branding; Catalog & Direct Marketing; Digital Marketing (Content, Email, Affiliate & Search Marketing, SEO. Online Advertising); UX; Social Media; Merchandising, Product Development; Category Management; Process Reengineering and Change Management; Audience Development.

Experience

1. Customer Experience Officer (Cxo)

   U.S. Census Bureau

   Jul 2016 — Present · Suitland, MD, US

   Aviso sobre la experiencia de los clientes para la Oficina del Censo, incluyendo el Censo de 2020 y su premiada campaña integrada de publicidad y marketing en 59 idiomas idiomas.

Education

• The University of North Carolina at Chapel Hill

  Bachelor of Science, Computer Science

  1982 — 1986

• Universidad de Sevilla

  UNC Semester Abroad, Spanish history and cultural anthropology

• West Virginia University

  Master of Science (MS-IMC), Integrated Marketing Communications

  2010 — 2012

• IBM Marketing Education and Large Systems Institute

  Professional, Internal MBA / MIS program

• The University of North Carolina at Chapel Hill

  Bachelor of Science - BS, Computer Science

Skills

• Executive Management
• Federal Government
• Digital Strategy
• Digital Marketing
• Marketing Strategy
• Content Strategy
• Email Marketing
• Web Analytics
• Social Media Marketing
• Customer Experience (Cx)
• SEO
• Sem
• Strategic Partnerships
• Brand Management
• E-Commerce
• Public Relations / Public Affairs
• Spanish
• International Relations
• International Marketing
• Integrated Marketing
• Direct Marketing
• Public Speaking
• Strategic Planning
• Leadership
• Change Management
• Program Management
• Project Management
• Business Process Improvement
• Policy Analysis
• Managing Start-Ups
• Writing and Editing
• Publishing
• Blog Marketing
• User Experience
• Affiliate Marketing
• Online Advertising
• Apparel
• Multi-Channel Retail
• Economic Development
• Taxonomy & Categorization