Michele Ballinger
Director Content and Product Marketing Manager
- Role
- Director of Product Marketing at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Michele Ballinger
Dynamic product marketing professional with over 15 years of enterprise business-to-business software industry experience, encompassing all facets of product vision, as well as definition and execution of go-to-market strategy. Customer-Centric attitude drives the development of messaging and positioning to support revenue generating product strategies and marketing plans. Focused on creating marketing plans and content that are aligned to the buyer’s journey and sales process, while supporting audience and industry specific messaging. Experience with creating market requirements documents, as well as marketing assets such as professional presentations and videos, press releases, collateral and brochures, social media and blog content, infographics, whitepapers and industry specific content. Extensive understanding of market research, segmentation, buyer personas, competitive analysis, and product launches.Specialties: Technology and Services Product Marketing, Go-to-Market Strategy and Tactical Execution, Product Messaging and Positioning, Customer Retention and Loyalty, Demand Generation Marketing Plans, Presenting, Sales Enablement Tools and Content Marketing.
Experience
Director of Product Marketing
Sep 2024 — Present · Redmond, WA, US
Director of Product Marketing Microsoft Dynamics 365 | ERP. Partnering with engineering teams to promote the product strategy, vision, and roadmap across the ERP portfolio. Working with cross-functional teams to bring product innovation to market. I focus on showcasing the transformative impact of AI and Microsoft Copilot, helping businesses leverage cutting-edge technology to enhance operational experiences and drive innovation. Passionate about delivering solutions that empower organizations to stay agile and competitive in the rapidly evolving digital landscape.
Skills
- Management
- Sales Enablement
- Virtualization
- Go-to-Market Strategy Creation
- Sales Operations
- Professional Services
- Marketing Automation
- Lead Generation
- Sales Process
- Customer Relationship Management (Crm)
- Content Management
- Cloud Computing
- Channel Marketing
- Content Strategy
- Marketing Strategy
- Channel
- Event Planning
- Multi-Channel Marketing
- Integrated Marketing
- Strategic Partnerships
- Business Alliances
- Business Intelligence
- Product Marketing
- Product Launch
- Partner Management
- Go-to-Market Strategy
- Crm
- Professional Presentations
- Channel Partners
- Enterprise Software
- Product Lifecycle Management
- Demand Generation
- Erp
- Account Management
- Product Management
- Solution Selling
- Content Development
- Presentations
- Marketing Management
- Sales
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