Michele Adamson
AVP, Brand & Product Marketing Strategy @Navy Federal Credit Union
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WORK HISTORY
AVP, Brand & Product Marketing Strategy @Navy Federal Credit Union
Lead brand and product marketing efforts for the world\'s largest credit union with more than 13 million members and $160 billion+ in assets. Manages team of marketing strategists to develop and deliver insights based and data-driven strategic communication and product marketing campaigns for full portfolio of products via paid and owned channels. Inclusive of TV, online video, podcasts, radio, streaming radio, print, OOH, search, affiliate, and programmatic display and social media.Responsible for driving brand awareness, product acquisition, retention, and loyalty marketing efforts to meet business goals and increase member satisfaction.Drive the development, alignment, and execution of marketing and brand initiatives while delivering on business unit and enterprise strategic goals. Acts, as part of a guiding coalition, to govern the marketing division evolution towards its transformation into and agile organization. Versed in SAFe Agile frameworks and practices.
EDUCATION
James Madison University
Bachelor of Science (B.S.)
SKILLS
ABOUT MICHELE ADAMSON
Results focused direct marketing professional with strong analytical background, excellent planning skills and superior execution of multi-channel marketing campaigns.Specialties: Direct to consumer marketing across multiple channels: TV, digital, SEO/SEM, social media, print, email and telemarketing; Critical thinking; Project Management; P&L management
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