Michele Shaw

About Michele Shaw

Strategic, passionate and results-driven Brand Marketing leader with proven expertise in go-to-market planning and precision implementation to solve a business challenge. I am energized by tackling new opportunities. I enjoy problem-solving, examining market conditions and outlining a vision. I seek to balance data with innovation and informed opinions. I have extensive experience in brand building, product launches, segmentation strategies and market development. I particularly enjoy creating authentic, contextual campaigns for growing small markets and custom segments. But a spot-on strategy fails without execution. Fortunately I also have a passion for people, teamwork, and collaboration, resulting in highly-integrated campaigns.I approach people with transparency. I set high standards for myself and my team. I’m all-in. And I believe all of these can be achieved with a bit of fun along the way. Highlights:• Interactive media strategies, including social media, display, video and mobile advertising.• Content marketing and public relations management to create and/or change conversations.• Media and creative execution, with emphasis on multi-channel integration and localization.• Brand development and positioning, including initial launch of Windstream Communications.• Management of global agency relationships to achieve business objectives.

Experience

1. Brand Marketing Manager

   Rock Dental Brands

   Apr 2024 — Present

Education

• University of Arkansas at Little Rock

  Bachelor of Arts (B.A.), Advertising

  1988 — 1992