Michele Sharp

About Michele Sharp

Strategic marketing executive with 20+ years of experience driving growth through integrated marketing, digital optimization, and brand-led demand strategy across enterprise, agency, technology, and institutional environments. Proven ability to build and lead high-performing teams, optimize marketing investment, and align brand and performance marketing with business outcomes. Trusted partner to senior leaders, known for translating insight into scalable, measurable impact with a positive attitude. CORE STRENGTHSMarketing Communications Strategy • Brand Development & Governance Data-Driven Decision Making • Marketing Operations & Strategic Budgeting Content Marketing & Storytelling • Executive & Stakeholder Leadership Growth & Demand Strategy • Agency, Vendor & Partner Management

Experience

1. Head of Marketing

   Jackson Spalding

   Aug 2023 — Present · Athens, GA, US

   Provide executive leadership across integrated marketing channels, driving brand visibility, demand, and audience growth for the agency and clients. • Lead and develop a cross-functional team of 14 channel leads, strategists, and content creators, delivering cohesive, performance-driven marketing programs across paid, owned, and earned channels. • Partner directly with senior client stakeholders as a trusted advisor, aligning marketing strategy with their business goals. • Establish performance measurement frameworks to evaluate campaign effectiveness and make optimizations. • Oversee marketing workflows, resourcing, and agency collaboration to ensure on-time, on-budget delivery while maintaining brand integrity and quality standards.

Education

• The University of Tulsa

  Bachelor of Business Administration - BBA, Marketing