Michele Schlesser
Sr Manager, Consumer Insights, AlEn USA
- Role
- Sr Manager Consumer Insights at Alen Usa
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Michele Schlesser
Innovative, seasoned, values-driven consumer insights professional drawing upon 25+ years of experience of business and brand strategy leadership. Exhibits a complete framework in demystifying consumer tensions and behavior, analyzing root purchasing motivations, and driving branding strategies demonstrated through experience as a Marketing Research/ Consumer Insights Manager at General Mills and Simply Good Foods, Inc. Outstanding communicator and visionary leader able to work with diverse colleagues, continually overcoming business challenges to connect brands with deep consumer insights.
Experience
Sr Manager Consumer Insights
Mar 2022 — Present · US
Head of US Multicultural Consumer Insights for 3 amazing Hispanic brands. Lead Innovation, Brand, Customer and Consumer Insights for AlEn USA to unlock strategy and growth.
Education
University of Wisconsin-Eau Claire
Bachelor of Business Adminstration, Marketing
Skills
- Product Development
- Leadership
- Marketing
- Brand Architecture
- Marketing Research
- Competitive Analysis
- Consumer Behaviour
- Qualitative Research
- Fmcg
- Market Research
- Consumer Products
- Customer Insight
- Segmentation
- Crm
- Business Development
- Advertising
- Management
- Consumer Insights
- Strategy
- Consumer Insight
- Cross-Functional Team Leadership
- Primary Research
- Marketing Strategy
- Advertising Research
- Nielsen
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