Michele Rodin

Global Marketing Leader @Deloitte

Deloitte Consulting LLP June 2022 to presentMarketing Consultant: Cloud SGO Marketing- IBM Global Alliance including Red Hat and ApptioMarketing Consultant: Human Capital Marketing – HC Alliances Marketing Consultant: Cross Consulting Marketing – BPO AlliancesDesigned program models to align various Deloitte alliances with key campaigns and respective portfolio offerings to meet the evolving needs and growing demands of the business, uncover new opportunities, accelerate pipeline and create new value streams for clients and the firm. • Developed strategic, omnichannel marketing strategies and plans, including co-marketing plans with alliance partners to raise awareness of the value these Alliances bring to clients, prospects, and relevant internal stakeholders.• Collaborated with relevant offering teams and Alliance partners to develop issue-based thought leadership and client stories highlighting Deloitte’s ability to deliver transformation solutions that benefit from their alliance relationships.• Developed a playbook on how smaller alliances should engage with Deloitte to ensure effective marketing.