Michele Reisner

About Michele Reisner

Culinary Institute of America Science backgound with 10 years as a chef before sequeing…

Experience

1. Executive Vice President

   Target Research Group

   Jul 2017 — Present · Nanuet, NY, US

   Using research and product innovation to create enduring change for the ever changing taste preferences in the market with an emphasis on healthy food options that appeal to consumers.My personal goal is to ensure my clients success in an ever crowded marketplace for food, beverage, and personal care. I am proud to have had clients for over two decades rely on me to create successful products which appeal to their consumers ever changing trends, adding millions in revenue to their brands bottom line. Specialties: Expertise in research design, both qualitative and quantitative. Encompassing concept, product, social media and package testing. Trained by Dr. Moskowitz in advanced analytics in design of experiments, sensory segmentation analysis, conjoint, statistics and sensory.Target Research Group, headquartered in Nanuet, NY is a quality full-service market research company offering expert design, execution, processing & analytical services.

Education

• The Culinary Institute of America

  Culinary Science/Culinology

  1974 — 1976

Skills

• Consumer Behavior
• Client Services
• Customer Insight
• Business Development
• New Business Development
• Consumer Behaviour
• Marketing Research
• Product Development
• Advertising Research
• Segmentation
• Marketing
• Product Innovation
• Fast-Moving Consumer Goods (Fmcg)
• Market Research
• Competitive Analysis
• Focus Groups
• Strategy
• Quantitative Research
• Conjoint Analysis
• Press Releases
• Questionnaire Design
• Brand Equity
• Marketing Strategy
• Client Service
• Consumer Products
• Presenter at Ift
• Published Author
• Qualitative Research
• Product Optimization
• Analytics