Michele Roberts

About Michele Roberts

Key Capabilities: • Executive Communication: Dynamic content development – speech writing, strategy, video scripting/production, talk tracks | Thought Leadership – platform development, advisor, travel support, media interviews, speaking engagements • Program/Project/Event Management: Program design – agenda, content, logistics, coordination, etc.| Executive support – travel/on-site support, messaging, media, post-event | Project tracking – DRI’s, budget, timelines, status tracking/meetings | Enriching wrap-around content – digital, social, internal & external blogs, articles, Q & As • Organizational & Change Communication: Employee engagement – town halls, newsletters, portals, organizational announcements, surveys, podcasts, videos, campus events, internal marketing campaigns | Stakeholder management – audience mapping, message mapping, channel strategies | Transformation support – leader training, messaging, FAQ development, focus groups, train-the-trainers, message cascades, HR communication, talent engagement • Relationship Management: Agencies – RFPs, pitches, budgets, SOWs, liaison | Consultant supervisor • Digital and Social Marketing: blog posts, social strategy, channel strategy | Facebook/Twitter/LinkedIn – content strategy, draft posts, post scheduling, measurement

Experience

1. Head of Corporate Communications

   Resilience

   Mar 2022 — Present

   Responsible for all internal and external communications in support of executive leadership team spanning 13 sites across North America, including management of department budget • Responsible for all public and media relations, including issues/crisis management and messaging around key issues and industry events, such as BIO International Convention • Develop and drive CEO communications and thought leadership activities for internal and external events (town halls, Board meetings, senior leader speaking engagements) • Own multi-channel communications strategy and drive employee engagement activities, including development of monthly newsletter and employee engagement campaigns • Own social media strategy and calendar, and drive content creation with a focus on talent attraction, thought leadership, and storytelling • Partner strategically across Marketing, Investor Relations, Business Development, M&A, and Talent Acquisition to drive compelling external narrative for attracting and retaining employees and customers • Manage relationships with outside vendors and agencies, including public relations firm and all Web platforms

Education

• Rutgers, The State University of New Jersey

  B.A., School of Communication, Communication; Information

  2005 — 2009

• Rutgers University

  Bachelor's degree, Communication and Media Studies