Michele Mughannam
User Retention and Engagement Strategist
- Role
- Sr Mgr Lifecycle Marketing at SoFi
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Michele Mughannam
I make an impact on the user and the business by asking “what” and “why”, designing insightful experiments to bridge the gap between the two, and applying the right-message-right-time philosophy. My strategies are channel-agnostic, but I own end-to-end email, push, sms and in-app channels.CORE COMPETENCIES AND TECHNICAL SKILLSEmail • SMS • In-app • Push • Mobile App • Cross-channel Messaging • Retention • Customer Behavior • User-engagement • Loyalty • CRM • Strategy • Lifecycle • Nurture • Journey • Marketing Automation • A/B and Multivariate Testing • Customer Segmentation • Success Metrics • Project Management • HTML • SQL Conversion Optimization • Data-driven Decision Making • Analytics Dashboards • CRM Tools • Braze • Marketo • SF Marketing Cloud • Copy Writing • End-to-end QA • Collaboration • Qualitative insights
Experience
Sr Mgr Lifecycle Marketing
Apr 2023 — Present
Education
Media Bistro
Copy Editor Certification
San Francisco State University
Bachelors, Sociology
Skills
- Social Media
- Event Planning
- Lead Generation
- Public Relations
- Social Networking
- Press Releases
- SEO
- Public Speaking
- Advertising
- Editing
- Sales
- Marketing
- Email Marketing
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