Michele Marchesi
Programmatic & Digital Advertising Expert | Driving Success through Data-Driven Strategies
- Role
- Associate Manager, Media - Meals & Baking at General Mills
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
Experience
Associate Manager, Media - Meals & Baking
Sep 2023 — Present
I lead the strategic development and execution of integrated media plans for Pillsbury, spanning both traditional and digital channels. Leveraging data-driven marketing principles, I design best-in-class campaigns that connect with consumers and deliver measurable business impact.Key responsibilities include:* Serving as a go-to expert on paid media and marketplace trends to ensure a consumer-first and best-practice approach.* Consulting across paid, owned, and earned channels to drive cohesive and integrated brand strategies.* Orchestrating media tests to validate innovative ways for Pillsbury to go to market effectively.* Strengthening integration between national media strategies and retail/commerce plans for seamless execution.* Partnering with agencies to ensure high-quality service, adherence to standards, and maximized value.* Driving innovation and scaling advanced media solutions to keep pace with evolving market dynamics.
Education
Northwest Missouri State University
B.S.
2005 — 2009
Skills
- Microsoft Excel
- Ad Networks
- Sem
- Online Advertising
- Search Advertising
- Ppc
- Landing Page Optimization
- Yahoo Search Marketing
- Search
- Msn Adcenter
- Advertising
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.