Michele Kapp

About Michele Kapp

Creative, self-motivated solutions driven professional committed to creating strategic…

Experience

1. Senior Experiential Marketing Manager

   International

   Nov 2022 — Present · Lisle, IL, US

   Spearheaded the planning and execution of over 20 immersive brand experiences annually, from large-scale corporate events to intimate consumer activations.Developed and implemented innovative marketing strategies to enhance brand visibility and engagement, resulting in a 25% increase in lead generation.Managed a diverse team of marketing professionals, fostering a collaborative environment to drive creative solutions and exceed client expectations.Coordinated with cross-functional teams including design, production, and sales to deliver seamless event experiences.Oversaw all aspects of event logistics including budgeting, vendor negotiations, and on-site management to ensure successful execution.Analyzed post-event metrics to measure success and inform future strategies, leading to continuous improvement in event effectiveness.Cultivated strong relationships with key stakeholders and partners to maximize event impact and achieve business objectives.

Education

• Arizona State University

  B.S., Marketing

  1981 — 1983

Skills

• Management
• Logistics Management
• Corporate Events
• Trade Shows
• Event Planning
• Promotions
• Nonprofits
• Sponsorship
• Volunteer Management
• New Business Development
• Social Media
• Account Management
• Project Management
• Business Development
• Social Media Marketing
• Budget Management
• Public Relations
• Strategic Planning
• Budgets
• Sponsorship Development
• Public Relations Skills
• Marketing
• Crm
• Fundraising
• Marketing Strategy
• Leadership
• Advertising
• Event Management
• Sales
• Email Marketing
• Marketing Communications
• Client Relationship Building
• Program Management