Michele Grossman-Sundown
Direct Mail @Jackson Hewitt Tax Service Inc.
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WORK HISTORY
Direct Mail @Jackson Hewitt Tax Service Inc.
Jersey City, NJ, US
Manage direct response campaigns and projects from inception to completion, including post campaign analysis and summary report.*Create tactical marketing plans for specific campaigns in collaboration with cross-functional teams, and successfully manage the execution of those plans.*Create and implement direct response tactics, i.e. direct mail along with other tactics*Manage the customer database by creating customer targeting and segmentation strategies and maintain list health and performance*Manage large volumes of direct mail.*Coordinate with internal strategy teams on identifying segments and proper messaging unique to direct mail.*Drive call volume growth through direct response tactics while maintaining the overall brand.*Partner with field marketing organizations to design local and national marketing programs across multiple channels.*Develop effective marketing tactics for local marketing and sales initiatives that are in alignment with the overall brand.*Employ strong project management skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables.*Keep Managers apprised of potential risks and other key nuances which may impact projects.*Manage agency and printer relationships.
EDUCATION
Rutgers Business School
Mini-MBA Digital Marketing, Digital Communication and Media/Multimedia
Direct Marketing Association
DMA Certified Marketing Professional , Business
ABOUT MICHELE GROSSMAN-SUNDOWN
Creative and Analytical Director of Marketing with extensive experience leading cross-functional teams and partnering with key stakeholders to develop and implement innovative Marketing Strategies and Plans across traditional, digital and social channels. Proven track record of increasing customer loyalty and acquiring new customers that impact profitability. Leverage industry best practices and analyze business metrics to provide senior management with ROI of marketing initiatives. Agile problem solver able to implement practical solutions and workarounds to solve business problems. Industry experience: Hospitality, Travel, Entertainment and Publishing with niche specialties in Luxury Products & Membership Marketing. Areas of Speciality: Strategic Planning, Loyalty & Retention, Marketing Management, Integrated Marketing, E-commerce, and Consumer Insights & Analytics.
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