Michele Graffi
Head of Product - Marketing - R & d @Venchi
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WORK HISTORY
Head of Product - Marketing - R & d @Venchi
Cuneo, IT
At Venchi, I lead the full product lifecycle for our chocolate and gelato portfolio, reporting directly to the CEO. My role blends strategic product management, innovation leadership, and procurement expertise to drive global growth and operational excellence.KEY RESPONSIBILITIESProduct Lifecycle Management: Oversee product development from ideation to launch, including sales analysis, cost control, and P&L validation to ensure profitability and market fit.Innovation Funnel Leadership: Manage the product innovation pipeline, delivering over 100 new recipes and adapting our portfolio to evolving consumer trends and international markets.R&D Team Leadership: Direct a multidisciplinary R&D team, fostering collaboration and creativity to accelerate time-to-market and maintain premium quality standards.Strategic Sourcing & Supplier Management: Scout, negotiate, and secure agreements with raw material suppliers, managing a budget exceeding €25 million to guarantee quality, sustainability, and cost efficiency.Pricing Strategy: Develop and validate transfer prices to optimize margins and support commercial success.Active member of both the Marketing Strategy Board and Industrial Investments Board, shaping company direction and investment priorities.ACHIEVEMENTSTripled company revenues in six years through worldwide retail expansion (+200 stores).Spearheaded product innovation and adaptation, enabling successful entry into new markets and supporting rapid company growth.Established a tailored, lean approach to product lifecycle, pricing, and procurement, ensuring agility and speed in bringing products to market.Play a key role in the leadership team, driving short- and long-term strategic goals to position Venchi as a leading premium chocolate and gelato brand globally.
EDUCATION
ESCP Business School
Master in Management, Business Administration and Management, General
Politecnico di Torino
Logistic and Manufacturing Engineering, Engineering
AIS Cuneo
Sommelier - Italian Sommelier Association (AIS)
Università degli Studi di Torino
Laurea Magistrale in Economia e Management Internazionale, Economics and International Management - ESCP Double Degree Program
SKILLS
ABOUT MICHELE GRAFFI
With over 12 years of experience in the Food & Beverage industry, I combine deep product expertise with strategic marketing leadership to drive brand growth and consumer engagement. Currently leading product development at Venchi, I oversee the end-to-end lifecycle of premium chocolate and gelato innovations—from concept and pricing strategy to market launch—ensuring alignment with brand positioning and consumer trends.Beyond product creation, I oversee raw material sourcing and supplier partnerships, embedding sustainability and cost optimization into the value chain. As an active member of the marketing strategy board, I bring a unique blend of creativity, data-driven decision-making, and commercial acumen to shape go-to-market strategies, strengthen brand equity, and deliver profitable growth in highly competitive environments.Key strengths- Leading R&D teams and managing the full product journey (chocolate & gelato)- Business planning, P&L validation, and pricing strategy (wholesale & retail)- Strategic sourcing and supplier relationship management- Cross-functional collaboration with marketing, supply chain, and executive teams- Experience in international brand management and business development I thrive on challenges that require multidisciplinary skills, energy, and passion. Outside of work, I’m dedicated to family, sports, mentoring, and lifelong learning.
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