Michele Catlin
Senior Account Executive at Rayus Radiology (formerly CDI)
- Role
- Senior Account Executive at RAYUS Radiology
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Michele Catlin
Accomplished sales and marketing leader with 25+ years of proven success within dynamic sales environments. Expert in designing and executing strategies that drive sales growth and revenue. Skilled in translating strategy into action, leading cross-functional teams to achieve optimal results. Strong track record of developing efficient processes and leveraging advanced technology to enhance productivity and achieve measurable outcomes.
Experience
Senior Account Executive
Jan 2006 — Present · Milwaukee, US
Lead regional sales and marketing campaigns, sponsorships, and partnerships to drive outpatient referrals for diagnostic testing services throughout southeastern Wisconsin. Establish deep relationships with referring providers, clinic owners, clinic managers, and radiologists in market driving $50 million in revenue annually- Achieved YOY growth exceeding 100% for seven consecutive years. Instill sales process discipline by developing standards, sharing best practices, and providing formal and informal leadership within sales team and cross-functionally. Expertise and clinical understanding of radiology within various specialties including orthopedics, neurology, pain management and primary care. Data and analytics lead in annual budget planning and assessment. Participate in new technology integration and system transitions, working hands-on with developers to translate business needs into practical tools and applications. Onboard and mentor new account executives; lead new hire training manual highlighting sales fundamentals, 30/60/90-day goals, competitive landscape analysis, brand standards, and other internal resources. Cultivate relationships with personal injury law firms statewide to serve as their primary imaging resource and created customized internal workflow solutions. Lead local marketing initiatives, ideation, and creative content for printed and digital sales campaigns.
Education
Bay View High School
General
1981 — 1985
Skills
- Medical Devices
- Sales Operations
- Sales Presentations
- Sales Management
- Sales Process
- Healthcare
- Business Development
- Capital Equipment
- Product Launch
- Salesforce.com
- Leadership
- Hospitals
- Sales
- Account Management
- Management
- Selling
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