Michele Bedrick-Maniaci
Vice President of Marketing @ FallTech
- Role
- Vice President Marketing at FallTech
- Location
- Laguna Beach, CA, US
- LinkedIn followers
- 500 followers
About Michele Bedrick-Maniaci
As the VP of Marketing at FallTech, I drive brand, social, and channel marketing strategies aimed at both end-user customers and distribution audiences. Leading a dynamic team of internal and external resources, my mission is to propel awareness and drive growth within our distribution-driven business model. With a deep understanding of the end-user customer lifecycle and go-to-market strategies, I optimize media and owned channels to expand FallTech\'s reach and impact.I bring extensive experience in reporting on advertising and marketing campaigns across multiple channels, including digital and distributor networks. My expertise encompasses lead generation, digital, print, social media, and traditional media, ensuring comprehensive and effective marketing initiatives. Building funnels, drips, and lifecycle campaigns are key strengths of mine, alongside a proven track record in vetting vendors, tools, and resources to enhance our marketing technology stack. My focus is on organizing systems that support growth and retention KPIs.I am passionate about crafting compelling brand stories and strategic positioning that resonate with customers and drive sustainable revenue growth. I am an effective leader who can build and manage high-performing teams and agency partners, overseeing all aspects of marketing, from digital to retail. I thrive in a results-driven environment where I can leverage my marketing creativity and analytical acumen to reach core business objectives. I am always eager to learn new skills and technologies, which is why I pursued a Digital Marketing Analytics Certificate from MIT Sloan School of Management. I am confident that my vision, expertise, and leadership can make a positive impact on any organization.
Experience
Vice President Marketing
Apr 2024 — Present · Los Angeles, CA, US
Education
UC Irvine
Bachelor of Arts, English Literature, English Language and Literature/Letters
1993 — 1998
MIT Sloan School of Management
Digital Marketing Analytics Certificate, Digital Marketing
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