Michele Bedrick

About Michele Bedrick

Experienced Vice President Marketing with a demonstrated history of working in the apparel and fashion industry. Skilled in Trend Analysis, Advertising, Integrated Marketing, Sales, and E-commerce. Strong marketing professional with a Bachelor of Arts, English Literature focused in English Language and Literature/Letters from University of California, Irvine.

Experience

1. Vice President of Marketing

   Silver Jeans Co.

   Jan 2002 — Present · Los Angeles, CA, US

   Silver Jeans Co.™ is an extension of Western Glove Works, a family-owned business that has produced quality denim products since 1921. Started by the first generation Silver family to produce leather and denim workwear, Western Glove Works has come a long way since its modest beginnings of Gauntley Gloves,‘Treat-em-ruf’ Riders, and Handy Andy Overalls. Over the past two decades, Silver Jeans Co.™ has become known as the must-have brand for those who demand a perfect fit from their jeans. The brand is a time-tested collection that blends modern and vintage details with intricate washes and creative designs. Dedicated to the craft of making jeans and the integrity of its product, Silver Jeans Co.™ gives its fashion-savvy but cost-conscious customer the latest styles and best quality at a price that he or she can afford. Today, the brand has grown to a $150 million dollar denim giant sold in over 30 countries across North America, Europe, Asia, South America, and Australia. At Silver Jeans Co.™ we believe who we are is as important as what we wear. We believe we are defined by our actions. We believe in attention to detail. Our mission is to weave the passion of our hand crafted jeans into the story of your life. Be Present, Be Inspired, Be Authentic.Be Silver.

Education

• University of California, Irvine

  Bachelor of Arts, English Literature, English Language and Literature/Letters

  1993 — 1998