Michele Alvarez
Programmatic Performance & Analytics Manager @AJR Media Group
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WORK HISTORY
Programmatic Performance & Analytics Manager @AJR Media Group
Spring, TX, US
Executing both direct (vendor) and programmatic media buys to drive targeted campaign performance• Strategically aligning media initiatives with key performance indicators (KPIs) to optimize outcomes • Cultivating an understanding of how all digital channels work together to deliver a holistic media plan, including paid search and social• Maintain and create Google Data Studio client facing dashboards• Develop monthly reporting deliverables using Google Data Studio and Excel to present performance highlights and recommendations to clients
SKILLS
ABOUT MICHELE ALVAREZ
Successful digital executive who thrives when juggling multiple priorities in a fast paced, high performing environment with a proven track record in driving results in sales, media planning and ad operations.Specialties: Digital Ad Operations, Web Advertising, Programmatic Media Buying, Mobile Advertising, Product Development, Product Management, Business Development, Content Management, Analytics, Building Efficient Processes/Teams, Inventory Management, Social Networking, SEO and SEM.
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