Michele Allen

Experience

1. Communications Manager

   Community Human Services

   Mar 2022 — Present · Monterey County, CA, US

   Develops, implements and oversees comprehensive communications and marketing plan intended to advance Community Human Services’ mission, including engaging constituents, the general public, and strengthening the organization\'s program messages. Develops, designs, and produces variety of flyers, brochures, banners and signs. Leverages proficiency in Canva, Photoshop and other design programs to create email blasts, flyers, banners and other promotional materials. Creates advertisement, banner and signage projects from concept to final delivery. Established and maintained working relationships with media representatives. Creates regular social media posts to build Agency presence on Social Media Platforms. Wrote, proofed and edited content in accordance with established Agency guidelines. Executed fundraising campaigns for online, print and other advertising mediums. Managed social media platforms and utilized metrics to increase engagement and campaign performance. Redesigned website to enhance navigation and improve visual appeal. Updated website and social media profiles with engaging and current content. Prepared Communications department budget with Executive Director. Generated monthly performance reports, reviewing and communicating communications campaign successes to Agency Board. Negotiated with marketing partners to obtain most cost-effective pricing for Agency spending. Planned, wrote and created newsletter content. Created quarterly newsletter to keep donors, organizations and individuals informed of Agency events, grants and programs. Created and optimized promotional publications and related materials. Drafted and distributed press releases to media contacts to share important Agency information.

Education

• San José State University

  Radio/TV Broadcasting & Journalism