Michela Peterson

About Michela Peterson

Marketing professional with over a decade of experience delivering high-impact solutions to achieve brand recognition, increased sales, customer retention, and overall Company goals. A team leader who has worked alongside some of the most talented creatives, gaining experience in various roles across the industry. Specialties include brand and direct marketing strategy, multi-channel campaign development, budget management, creative design, social media, and communications. Thrives when challenged and enjoys working in fast-paced environments where imagination is encouraged, and success can be measured.

Experience

1. Brand Marketing Manager

   MarineMax

   Jul 2022 — Present · Clearwater, FL, US

   Develop marketing plans across all brands -Manage brand spend and marketing budgets over 1MM-Review market share to proactively make recommendations for marketing initiatives -Track and report on market share and key performance indicators to monitor campaign success -Monitor market trends, and research consumer markets and competitors-Measure and report on the performance of all marketing campaigns and initiatives implemented -Collaborate with key stakeholders and departments on tasks related to brand campaigns and brand events

Education

• Florida State University

  Bachelor of Arts (B.A.), Media Communication Studies and Environmental Science & Policy

  2011 — 2015