Michela Moro
Associate Director Global Bakery @Barilla Group
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WORK HISTORY
Associate Director Global Bakery @Barilla Group
EDUCATION
Università degli Studi di Parma
1° livello - Laurea L, Economia e Marketing
Università degli Studi di Parma
Laurea Specialistica, Trade marketing e strategie commerciali
UPA Academy - Alta Formazione
Master's degree, Branded content e entertainment
SKILLS
ABOUT MICHELA MORO
Marketing & Innovation Associate Director with 15+ years in global FMCG bakery (Barilla Group) across 10+ iconic brands (Mulino Bianco, Pan di Stelle, GranCereale, WASA, Pavesini, Ringo, Harry’s). I specialize in long term innovation, brand & portfolio strategy, and go to market execution at international scale, orchestrating cross functional teams (R&D, Supply Chain, Finance, Marketing) and external ecosystems (startups, universities, strategic partners).• Foresight & whitespace growth: led future scenario research pathways and design thinking sprints to identify new consumption occasions and penetration drivers, turning insights into validated concepts and scalable growth platforms.• Innovation to impact: from trend mapping and concept prototyping to industrial PoC and roll out, enabling pipeline delivery across brands (e.g. Pancak and Nastrine; soft breads platforms and restyling such as Piadelle; GranCereale launches like Snackbiscotto and Cereals BIB).• Ecosystem & partnerships: governance of collaborations and co branding initiatives (e.g, Unilever ice cream), accelerating learning cycles and de risking investments.• Category leadership: end to end ownership of 360° breakfast platforms (e.g, La prima cosa bella – full funnel media + in store) and representation in industry association working groups on snacking & breakfast.
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