Michela C.
Strategic Marketing Leader | $200M+ Revenue Driver | Expert in GTM, MarTech, Brand & Growth | Fintech, SaaS, CPG
- Role
- Director of Partner Marketing Operations at Clover
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Michela C.
I’m a revenue-focused marketing executive with 17 years of experience scaling strategic…
Experience
Director of Partner Marketing Operations
Jan 2023 — Present · Austin, TX, US
Responsible for launching new partnerships in line with the business goals of the Clover partnership team, as well as developing and executing ongoing co-marketing programs with existing partners. Created campaign framework, including key markets, solutions, and marketing mix in emerging vs mature areas. • Developing, executing and iterating upon integrated marketing plans in conjunction with Clover’s strategic partners • Drive integration of business priorities and work streams across product marketing, Field Marketing, Marketing Operations, PR, Sales, and Partner teams • Negotiation, approval and execution of partner marketing contracts • Review of field marketing plans and results, providing guidance on how to improve the sub marketing performance by product • Collaborate with product and regional teams to shape marketing and merchandising campaigns to enhance conversion • Educating internal sales consultants and stakeholders within Clover and on strategic partner marketing strategy, value proposition and key message • Collaborate with product and regional teams to shape marketing and merchandising campaigns to enhance conversion
Education
Texas State University-San Marcos
Bachelor of Applied Science (B.A.Sc.)
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