Michela di Giorgio Martin
Lead Manager - Social Media @AICPA
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WORK HISTORY
Lead Manager - Social Media @AICPA
Support the Association’s social media presence through executing social listening and monitoring, social posting, social responsiveness, social campaign management and social sales. Includes organic and paid activity.Support proposition KPIs and goals by executing social activity on designated platforms.Implement organic and paid campaigns on social platforms.Implementing new influencer program through Sprout Employee Advocacy and adding 30 new influencers to the association, to help amplify AICPA & CIMA\'s messaging.Monitor member and stakeholder engagement and recommend follow up aligned with goals and plans.Use appropriate listening tools and technology to gather data, conduct analysis and gain insights for use in planning social media strategies and tacticsAssess social media share of voice, brand presence and performance.
EDUCATION
Edison State Community College
AA, Associates in Arts
University of Florida
BA, Criminology
Florida International University
Master of Science - MS, Marketing/Digital Marketing
SKILLS
ABOUT MICHELA DI GIORGIO MARTIN
I am a Lead Manager at AICPA, the world\'s largest member association representing the accounting profession. I have over 10 years of experience in various industries on an international level, and a Master of Science in Marketing from Florida International University.With over 10 years of experience, I have successfully managed students in accommodation and increased student engagement by 45% in just 10 months. I also led a $1MM budget for marketing campaigns, resulting in a 20% increase in new qualified leads. In my current role, I have implemented strategies that have resulted in a 25% increase in lead generation and oversee data analysis for 100k students.
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