Michela Barbagallo
Servizio Marketing E Comunicazione @Banca Agricola Popolare Di Sicilia
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WORK HISTORY
Servizio Marketing E Comunicazione @Banca Agricola Popolare Di Sicilia
Developing long and short-term communication plan as well as institutional campaigns, in order to increase brand visibility and reputation- Defining appropriate strategies and relative marketing tools for maximizing and harmonizing institutional, promotional and commercial campaigns- Cooperating and leading creative agencies to develop advertising materials: video, webinar, flyers, brochures and so forth - Designing and launching commercial campaigns with partners to the sales network through CRM and performance analysis- Press office management: press release and press review alongside PR agency- Organization of corporate events and conventions, also along with commercial partners- Institutional website management: SEO-focused writing of commercial texts, news and releases, platform functionality review- Social Media Marketing: management of the company\'s social channels, editorial planning, performance analysis of organic and ADV activity, creation and management of LinkedIn ads- Planning, managing and monitoring Digital Marketing (SEM) campaigns on search engines (Google Ads): checking bid strategies and KPIs, creating and optimizing landing pages (A/B testing) and ads- Direct Email Marketing: content creation for commercial and customer service DEMs, target analysis and reporting
EDUCATION
24ORE Business School
Executive Master, Digital Marketing
Università di Trento
Laurea triennale in lingue straniere, Curriculum: mediazione linguistica
Technische Universität Dresden
Erasmus + Traineeship, Erich Kaestner Museum, Dresda, Germania
Liceo Classico Gulli e Pennisi
Diploma classico
Università degli Studi di Milano
Laurea specialistica in Comunicazione pubblica, d'impresa e pubblicità, Curriculum in lingua inglese: Corporate Communication
ABOUT MICHELA BARBAGALLO
Vulcanica, come la mia terra. Determinata, come Mulan, il mio personaggio delle…
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