Michala Lamichhane

Experience

1. Content Marketing Manager

   OFX

   Dec 2022 — Present

   As the Content Marketing Manager for our North America region I lead the development and implementation of our content marketing strategy to help drive awareness and consideration for OFX. I work in collaboration with our brand team, agency partners, sponsorship partners and other key stakeholders to produce content for OFX’s Saas platform. I have also been awarded an International Process Implementation honor after 5 months with the company.\\\\n\\\\nMy responsibilities include:\\\\n- Building one overarching content strategy and ecosystem aligned to key target segments to drive revenue and engagement.\\\\n- Building a series of evergreen assets - insights, tools, and other content to help provide customers and prospects confidence when thinking about international payments.\\\\n- Working closely with digital teams on strategy and production of content for use across multiple channels (Social, Web, SEO, CRM, events, partners etc).\\\\n- Conducting audits of existing content to determine appropriateness in context of a defined strategy and channel strategies.\\\\n- Building and fostering great relationships within cross-functional teams to support regional marketing programs.\\\\n- Leading ideation, planning and production of engaging content that drives organic and direct traffic, engagement, and advocacy across our digital channels\\\\n- Bringing assets to life from scratch and repurpose existing assets to make them suitable to publish on other channels and in other formats\\\\n- Developing assets including; partnership work, customer case studies, thought leadership, FX commentary, tech stories, lifestyle trends that tie into our brand positioning\\\\n- Developing relationships across the business within each department to discover how we can feed key projects, events, activities, products and discussions into our content pipeline.\\\\n- Measuring and reporting on campaign performance.\\\\n- Editing and proofing materials, manage compliance reviews, manage French translations with agency.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n