Micha Hershman

About Micha Hershman

I\'m a marketing leader with a track record built on one core belief: great marketing is fundamentally about connecting with people. For over twenty years, I\'ve blended strategic clarity with emotional intelligence, guiding B2B SaaS and consumer brands to unlock growth through powerful storytelling and tightly integrated GTM strategies.My sweet spot is aligning diverse teams around shared goals—and then getting them excited about the journey. I believe the hardest, most important cultural shift a company can make is from being product-led to truly customer-obsessed. I specialize in leading that transformation by centering the entire Go-to-Market engine around the customer value metrics that matter, ensuring we drive collaboration across Marketing, Sales, and Product to deliver outstanding results.What my approach looks like in practice:• Strategic Storytelling: Translating complex offerings into clear, memorable stories that engage customers and inspire internal teams.• Demand Generation Mastery: Integrating inbound, outbound, and ABM frameworks with content marketing to build a scalable, repeatable growth engine.• AI-Driven GTM Transformation: My vision for AI is to evolve our Go-to-Market from \'human-led, AI-assisted\' to \'AI-led, human-supervised.\' I\'m currently leading our strategy to close our customer personalization gap and automate administrative toil. This includes driving initiatives from predictive outbound and AI-led SDR qualification to scaling our content engine with Generative AI and championing a culture of innovation through internal AI hackathons.As a leader, I’m warm, direct, and transparent. I thrive in environments that value curiosity, direct feedback, and iterative learning. My teams know I\'m committed to their growth, fiercely supportive, and relentless in removing obstacles so they can deliver their best work.If you\'re passionate about transformative marketing strategies, driving impactful growth, or swapping book recommendations—let’s connect.Core Competencies:Storytelling | Brand Positioning | Product Marketing | GTM Strategy | Demand Generation (Inbound & Outbound)| Account-Based Marketing (ABM)| Marketing Operations | AI Integration & Automation | Organizational Design & Health | SEO | Conversion Optimization | Sales & Marketing Alignment | Multichannel Nurture | Content Marketing

Experience

1. Chief Marketing Officer

   JumpCloud

   Feb 2024 — Present

Education

• University of Wisconsin-Madison

  BA, Philosophy and Anthropology

  1993 — 1995

• Butler University

  BA, Philosophy and Anthropology

  1992 — 1994

Skills

• Content Development
• Strategic Planning
• B2b
• Demand Generation
• Publishing
• Sales
• Email Marketing
• SEO
• Lead Generation
• Coaching
• Business-to-Business (B2b)
• Advertising
• Forecasting
• Brand Management
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• Social Media
• Recruiting
• Training
• Career Development
• Public Relations
• Product Development
• Search Engine Optimization (SEO)
• Management
• Team Building
• Creative Direction
• Sales Management
• Social Networking
• Social Media Marketing
• Marketing
• Team Leadership
• Content Marketing
• Project Management
• Project Planning
• Leadership
• Inbound Marketing