Michael Zletz

About Michael Zletz

Growth marketing and partnerships leader with 10+ years specializing in consumer, healthcare, and ed-tech industries. I\'m passionate about driving business growth generated through a variety of growth marketing and revenue-based channels leading to the acquisition of hundreds of thousands of new customers and millions in revenue. Currently a fractional marketing consultant helping early and growth-stage teams acquire customers by launching and scaling new channels into repeatable acquisition programs. Specialties: Acquisition Marketing, Strategic Partnerships, Growth Strategy, Business Development, Direct-to-Consumer (DTC)/ Performance Marketing, Revenue Generation, Recruitment Marketing, Affiliate, Local SEO, Partner Marketing, Customer Acquisition, B2B Marketing, Email Marketing, Print Media, Media Buying, Contract Execution, Negotiation, Relationship Management, Account Management, Vendor Management, & Team Leadership

Experience

1. Marketing Consultant

   Wonderschool

   Feb 2024 — Present

   Wonderschool helps childcare providers build sustainable businesses and helps families find high-quality childcare.• Lead top-of-funnel teacher acquisition for Wonderschool\'s Substitute Teaching (SubPool) programs, across multiple state rollouts (MS, NC, and WI), driving thousands of substitute applications and scaling applicant volume. • Own acquisition budget and performance management: acquisition strategy, market/role optimization, performance analysis, and reporting.• Lead teacher acquisition for Wonderschool\'s Micro-Facility Program, driving supply-side acquisition and contributing to the successful launch of five licensed micro-facilities across Indiana.

Education

• Binghamton University

  Bachelor's degree

• Charles University

  Fall Study Abroad Program, East and Central European Studies

Skills

• Leadership
• Strategic Partnerships
• Customer Service
• Relationship Management
• Marketing
• Business Development
• E-Commerce
• Marketing Strategy
• Account Management
• Research
• Management
• Problem Solving
• Social Media
• Teamwork
• Client Services
• Strategic Thinking
• Microsoft Office
• Communication
• Microsoft Excel
• Email Marketing