Michael Yanez
National Sales Manager @Station South Collective
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WORK HISTORY
National Sales Manager @Station South Collective
Nashville, TN, US
Architected wholesale go-to-market strategy from the ground up, identifying independent grocery/wellness retailers and distributors as primary targets; built all foundational wholesale infrastructure including pricing, budget, marketing strategies, and trade terms.• Recruited, onboarded, and managed strategic Natural Rep Firms to expand market reach across key regional territories.• Penetrated 100+ retail storefronts and established a presence on Faire.com, with an active pitch in progress to Walmart.• Launched accounts on RangeMe and Startup CPG to increase brand discovery and buyer engagement.• Implemented a full SaaS tech stack—Slack, Monday.com, HubSpot, and organized wholesale document sharing—creating operational efficiency across the sales organization.• Partnered with executive team to sharpen the product value proposition and reposition the brand into a growing, less-crowded category.• Identified a whitespace opportunity in the Bariatric industry and created a dedicated go-to-market strategy to capture that market segment.
EDUCATION
UCLA
Bachelor's degree
UCLA
Bachelor of Arts (B.A.), History
SKILLS
ABOUT MICHAEL YANEZ
Professional Services: To many large CPG brands and manufacturers: over 350 brand accounts closed, including Energizer, Jolly Time, Spenda, and many others.• Software License: HP, Lexmark, Apple, DELL, Kodak and others• Retail sold into: WM, Target, Best Buy, CVS, Costco, Staples and others• Partnerships: Amazon/Amazon Fresh, Instacart, Kroger, Ingram Micro (US & EU) and othersWhat is not on Michael’s experience is his first job out of college. He was the first salesperson for a fledgling software publisher; Michael quickly got placement into every major retailer, competing against much larger publishers, such as Adobe. Within 4 years he was the VP of North America and was responsible for opening offices in Europe and Japan. Moreover, from a casual conversation with the VP of Development, he pioneered software downloads, two titles of which had 1 million downloads each. The results of efforts were annual domestic sales of $60M and WW sales of $250M.Then started new businesses and/or divisions with little to no experience for the tasks, but by leveraging is ability to understand the target audience, how to expertly position the services, finding and closing strategic partners, being creative and a bulldog ‘wining’ attitude to landing clients as the head of business development always resulted in exceeding expectations. Prior to Michael’s current position, he was responsible for creating an Amazon agency called KartSmartr which quickly became a leading agency helping Grocery, HPC, Beauty and Fashion companies be successful on Amazon. Michael was responsible for business development as well. This included creating a media management division for Instacart, Amazon and other ad platform management for our clients. Prior to KartSmartr he was the founder of Vendo\'s eCom Omni-Channel division and within 3 years grew its Amazon store into the top 5% of all Amazon sellers and all this with the additional responsibility of being the head of business development for brand client acquisition; a testament to being able to build a sales division from scratch with outstanding results. A CPG Executive, Manager, and Sales & Business Development professional offering a career distinguished by visionary leadership resulting in significant sales results. Expert relationship manager who provides intelligent guidance through the strategic development and tactical implementation of sales initiatives including, but not limited to: developing new accounts, channels, and strategic partners. In summary: an Omni-Channel Expert and national account manager
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