Michael Woody

About Michael Woody

A dedicated senior executive leader with the demonstrated drive, creativity and skills needed for the development, expansion and restructuring of brands, programs and initiatives that increase product reach, operational efficiency, membership value, and partnership engagement. Committed to increasing sales through product diversification, corporate partnerships, public relations initiatives and strategic marketing promotions. Experienced in building, leading and mentoring effective teams to address current and future business needs. Professional experience includes leadership positions in restaurants, hotels, convention and visitors bureaus, a legacy airline, and a global meeting and event association.

Experience

1. President - Travel and Tourism Division (Contractor)

   Axcelora

   Jun 2016 — Present

   Responsible for new business development, expanding corporate offerings into the travel, tourism and economic development sectors throughout North America. Leads the design and implementation of comprehensive marketing and sales programs focused on making business connections between service and product providers and potential buyers. Axcelora offers a shortcut around the typical road blocks and barriers to getting a personal appointment with the right decision maker. Because we personally evaluate and book the appointment, you know all parties have been reviewed, vetted and the stage is set for a positive interaction. While we can’t guarantee a sale, we do guarantee to provide the best context and best opportunity to close. So whether you are looking to expand your product reach in the hospitality industry, secure meetings and conventions to fill need periods, or position your brand in targeted destinations, Axcelora can help!

Education

• University of North Texas

  Bachelor’s Degree, Hospitality Administration/Management

  1985 — 1989

Skills

• Marketing
• Budgeting
• Destination Management
• Strategy
• Strategic Planning
• Hospitality Industry
• Travel & Tourism
• Creative Direction
• Email Marketing
• Advertising
• Public Relations
• Media Relations
• Business Strategy
• Magazines
• Brand Development
• Leadership
• Newsletters
• Leadership Development
• Publications
• Strategic Communications
• Social Media Marketing
• Online Advertising
• Press Releases
• Digital Media
• Destination Marketing
• Sales
• Editing
• Integrated Marketing
• Hospitality Management
• Marketing Communications
• Business Development
• Management
• Team Building
• Blogging
• Publishing
• Event Planning
• Sales Management
• Editorial
• Cross-Functional Team Leadership
• Content Strategy