Mike Wiegand
customer-focused digital production // dynamic ad technology // MS
- Role
- Associate Director, Digital Producer at Digitas North America
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Mike Wiegand
Have you tried something simple like.\"Ocean Breeze soap will get you clean.\"?Wait a minute. Wait just a second. You mean, just say what the product does? No one\'s ever tried that. Well, it\'s crazy. Why, it\'s nuts. We love scene from The Muppets Take Manhattan, when Kermit the Frog inadvertently lands a job at Mad Ave Advertising on the Ocean Breeze Soap account, is a career inspiring moment. Despite his acute amnesia, Kermit\'s natural charisma and customer-centric mentality shine through with his simple yet effective line. This scene showcases the power of a well-crafted message and how even a few words can make a lasting impact.Kermit\'s genuine and unassuming nature reminds me of the importance of authenticity in marketing. It highlights how creativity, quick thinking, and honesty can build trust and lead to success. Kermit\'s accidental foray into ‘agency life’ demonstrates that sometimes the most effective concepts originate from simplicity rather than complexity. Much like Kermit, I aim to contribute to customer-focused messaging that cuts through the noise and leaves a lasting impression with the intended audience, all while championing design, production, and user experience principles focused on accessibility and aesthetic-usability. Always starting with the customer and working back from there.
Experience
Associate Director, Digital Producer
Dec 2024 — Present
Education
PMP - Project Management Boot Camp
Prep for Exam
2013 — 2013
Duquesne University
Master of Science (M.S.), Media Arts & Technology
2004 — 2005
Duquesne University
Bachelor of Arts (B.A.), Communication & Rhetorical Studies (Corporate Media Design) Multimedia Technology (Design)
1999 — 2004
Skills
- Photography
- Digital Media
- Project Management
- Negotiation
- Production Management
- Scheduling
- Business Affairs
- Vendor Relationships
- Video Production
- Broadcast
- International Production
- Budget Monitoring
- Budget Management
- Production Design
- Production Managment
- Video
- Procurement
- Art Buying
- Logistics
- Microsites
- Photoshop
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