Michael White
Senior Manager, Brand & Product Strategy - Balega @Implus
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WORK HISTORY
Senior Manager, Brand & Product Strategy - Balega @Implus
Carlsbad, CA, US
Leads the strategy to define brand narratives and guide product line planning and lifecycle management, and serves as a key connector between strategic leadership, product development, and cross-functional teams- Translates consumer insights, market trends, and competitive intelligence into actionable brand strategies and messaging frameworks- Serves as the brand steward, ensuring alignment across product, sales, and marketing touchpoints.
EDUCATION
University of Redlands
Master of Business Administration (M.B.A.), Marketing
UC Irvine
Bachelor of Arts - BA, English & History
ABOUT MICHAEL WHITE
I’m a Brand Strategy and Product Marketing specialist with 10+ years of experience elevating brand strategies and developing content plans to drive awareness for companies in the endurance sports, personal fitness, and outdoor lifestyle industries at specialty sports, club/mass, and D2C retail channels. I also served for 6+ years as a writer, editor, and content creator for a product-focused sports publication group, articulating the merits of product innovations to enhance the discretionary spending experiences of core market consumers. I’m passionate about the outdoors and physical fitness, as well as empowering every human to experience the joys of outside recreation and the mental wellness benefits of an active lifestyle.
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